One of the main value of the expected customers are quality products. Customers in general are no longer willing or tolerance of mediocre quality. The impact, business viability in the competition require the implementation of total quality management. Total quality management is a business approach in a comprehensive and continuously improve the quality of all processes, products, and services provided.
Quality guarantee customer loyalty, defense and profit growth. However, what exactly is quality? The quality is nothing but conformity with usage. All the features and nature of the product significantly influence consumer satisfaction. Marketing function to participate in formulating strategies and policies designed to help business. And also the marketing function must produce quality marketing. Any marketing activity undertaken with a high standard. While the marketer plays some role in helping business, they define and deliver quality products on the market target. The role of the former, they are responsible for correctly identifying the needs and demands of consumers. The second role, is to communicate the expectations of consumers on product designers. Third, they ensure requests are fulfilled in a correct and timely. Fourth, ensure that all instruction, training and technical assistance provided to consumers. Fifth, keep in touch with customers after sales. Sixth, collect ideas and communicate back to the realization of these ideas in consumer and business functions. In the six role, conducted by marketers, they have contributed towards total quality management and customer satisfaction, and also contribute to the achievement of business profitability. Marketer is full Servicer.