Sometimes tersentil question in our heads, why the restaurant was now no longer exists glorious existence? Then why the others went bankrupt or closed down, Mc Donald still survive to this day and billions of printing money, but also very simple jualanya, only fried chicken.

This is where many people believe that business success depends on prodak sold to the market. So there arose the understanding, the more unique the idea the greater the chances of success in the marketplace. So the race to find a great idea, brilliant idea, something that has never existed in the market, the product is truly unique. Laud the idea, which some of them very loved or glorifying until then assume their idea is the best idea. And it is believed will deliver to success in business.

The fact that not all deliver good idea to be successful in business, even in some cases a good idea to make the owners bleed. Launching a product that has not known the market requires extra energy. Not to mention the market are not ready to be an obstacle for the continuity of our business. Whatever business there is sometimes a successful run to produce profits and some are even drain a lot of money. Many of our restaurants scattered around the desert, dry stall, a company that sells peanuts, selling chips to drinking water. They are single player and that certainly does not rely on them that's a good idea as its product.

Among them there are many who dropped out, perhaps because of bad product? But there is also among those who succeed? The key to success in business does not depend on what you do, but really depends on how you do it.

If we want to do business, choose a product that we know well, products could actually absorbed by the market, products that clearly there will be a purchase, which had been established market, the market is growing, then build excellence in what way you do it .

Then follow the steps successful business players run businesses, how they treat their customer, how their marketing strategies, how they deal with suppliers, how they recruit and select a team, how they build the corporate culture, this is what determines success or failure of business.